As a retailer, the focus is to supply & satisfy consumer’s demands. With the invention of the dot-com & the emergence of social media, the market is saturated daily with consumer products & services. In today’s society, consumers are more demanding, entitled & unpredictable than ever. As a result, retailers struggle to sustain consumer’s needs.
While there are fortunate & successful retailers who possess a strong brand, the rest must renovate & adapt their business strategy. Malleability in business guarantees the survival of retailers amidst the fluctuating needs of consumers & day-to-day trends. Additionally, it is not sufficient for retailers to simply supply demands, retailers ought to diligently create & maintain a market for the demands.