All businesses in the world rely on people; yet, most systems of commerce focus primarily on the running of its infrastructure rather than focusing on the people they intend to serve or the people working for them. Every individual on this planet has objectives which sit stagnant within them—lacking the resources to come to fruition. An individual’s conditioning invites them to move forward or at the very least to reject stagnation. Hence, we covet promotions or luxuries such as fancy real estate, flashy cars etc. The problem lies in how generally people lack any semblance of a coherent or plausible strategy to realize their dreams. Meanwhile, businesses exploit the situation by providing products & services contrary to people’s needs. Consequently, people begin to distrust the notion that a strong desire of fulfilling a dream will suffice.
Humans are mines of wealth, & unlocking their human capital enables the manifestation of their goals. Understanding people allows businesses to see the advantages & disadvantages present in every individual. As a result, any business becomes inexhaustible & relevant in any industry or pursuit at any given time at any given place. This broadening of cognitive paradigms becomes the weapon that outclasses all competitors given the dexterity it gives the wielder.